Our Approach as a
Strategic & Crisis
Communications Firm
As a major part of our approach, we conduct a series of interviews and perform in-depth research to draft a strategic communications plan. This plan serves as a living document that is regularly updated to reflect changes or new events, issues or message points. Our methods and progress are upfront and clear for you to see.
Our Strategy
The core of everything we do is built from intense research, a comprehensive plan and messaging. From these building blocks, we utilize, write or design the appropriate tailored content, events, activities and distribution to help you cultivate the best brand, relationships and growth opportunities.
Additionally, our competitive audits and communications reviews allow you to improve by tracking your competitors' actions and unlocking the strategies that will work for you. From our analysis, we can determine the effectiveness of your existing communications, identify strengths and weaknesses and make recommendations or improvements.
Our First Step
We firmly believe that a goal without a plan is just a wish. Our first step involves conducting in-depth research, holding interviews, and utilizing existing information and finding other available resources to draft a detailed strategic communications plan. This plan will serve as a living document that will be regularly updated to reflect new or updated events, issues or messages.
If your business or organization does not have clear message points or brand, we conduct Chamberlayne Inc. Deep Dive Sessions, which are team-building and workshop-like exercises that engage key leadership and staff, to help you establish better messaging, branding and storytelling. From these sessions, we put together strategic communications and campaign plans that help extrapolate what your core message is, who your target audience is and the best way to communicate with them.
What We Can Help You With
We specialize in promoting your priorities, restoring public trust and providing communications expertise to businesses, organizations and people that improve the way people perceive your brand. Our goal as strategic and crisis communications experts is to provide consultation and support that provides solutions.
Strategic & Crisis Communications
With extensive experience spanning two decades, we specialize in assisting corporations, trade associations, public agencies, and officials in effectively preparing for and navigating crisis situations. By providing expert guidance, we protect our clients from potential threats while safeguarding their valuable time, resources, and reputation, acting as a crucial member of their team amidst media scrutiny and opportunistic individuals.
Messaging & Branding
Our comprehensive approach to communications involves identifying and establishing core messages, target audiences, brands, marketing strategies, infrastructure, analytics and content to tell stories and build a following.
Deep Dive Sessions
We conduct Chamberlayne Inc. Deep Dive Sessions, which are team-building and workshop-like exercises that engage key leadership and staff to help you establish better messaging, branding and storytelling. From these sessions, we put together strategic communications, campaign and event plans that help extrapolate what your core message is, who your target audience is and the best way to communicate with them.
Public Affairs, Community Outreach & Campaigns
Our strategic communications work will help you to successfully reach company and policy goals and interact with critical target audiences and influencers in person. Our detailed plans for these campaigns can include top-line message points, sub-message points, key personnel, an estimated budget and a run-of-show.
Thought Leadership & Executive Positioning
We specialize in partnering with major organizations across various sectors, including business, government, and entertainment, developing and implementing strategic communications plans that position individuals as industry and thought leaders. Through personality-driven campaigns and targeted messaging, we help cultivate opportunities for clients to establish themselves as prominent leaders, leveraging comprehensive research and planning to drive impactful results.
Diversity, Equity & Inclusion
We recognize that diversity is a broad, loaded concept. We also recognize that it’s not a familiar or easy concept for everyone to grasp. Through the years, we’ve worked to handle gender, sex, age, race and cultural issues for several clients across the country.
