PERFORMANCE & ANALYTICS
We track and score content.
CASE STUDY: EDUCATION | DEREK LUKE FOUNDATION
The Derek Luke Foundation is a newly formed non-profit from actor Derek Luke focused on improving the lives of people in communities of color. The organization serves to empower and inspire individuals to serve as advocates for access, equality and change. Our advanced and proprietary analytics and scoring systems have allowed them to better evaluate their audience, build their message, and give feedback to content creators on ways to improve quality and better target distribution channels.
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HOW DO WE APPROACH PERFORMANCE & ANALYTICS?
We track & score content. Every piece of marketing content & communications activity is matched to key performance indicators. This insight allows us to constantly adapt, tweak and improve our communications plan. We produce communication reviews, content scorecards, SEO reviews, KPI reports.
WHAT IS OUR MISSION?
We are a public relations and creative communications agency. We seek to bridge the divide the divide between on-line and off-line communities by seamlessly weaving together public relations, marketing and public affairs.